WHOOPS! Caught in a small-screen web!
This experience is best viewed on a larger screen.
Swing back later on desktop 🖥️ for the full story!
Solving the
Broken Pots Challenge
Solving the
Broken Pots Challenge
Solving the
Broken Pots Challenge
A comprehensive case study exploring solutions for upcycling broken pots to counter losses and waste management
A comprehensive case study exploring solutions for upcycling broken pots to counter losses and waste management
Professional potters and pot sellers face significant challenges with broken and failed ceramic pieces,
resulting in material waste, financial losses, and environmental impact. Currently, there
is no systematic approach to managing or repurposing these broken pieces.
Professional potters and pot sellers face significant challenges with broken and failed ceramic pieces, resulting in material waste, financial losses, and environmental impact. Currently, there is no systematic approach to managing or repurposing these broken pieces.
Professional potters and pot sellers face significant challenges with broken and failed ceramic pieces,
resulting in material waste, financial losses, and environmental impact. Currently, there
is no systematic approach to managing or repurposing these broken pieces.
30%
30%
30%
Average material waste from breakage
Average material waste from breakage
Average material waste from breakage
90%
90%
90%
Broken pots not recycled
Broken pots not recycled
Broken pots not recycled
25 - 30%
25 - 30%
25 - 30%
Annual loss
from broken pots
Annual loss
from broken pots
Annual loss
from broken pots
Field Visit Documentation
Interview session with her discussing about her journey and identifying her frustrations and pain points
Interview session with her discussing about her journey and identifying her frustrations and pain points
Observation of the various shapes and sizes of broken pieces of various pots
Observation of the various shapes and sizes of broken pieces of various pots
Inspecting the various shapes and sizes of pots she sells
and observing her organization of pots
Inspecting the various shapes and sizes of pots she sells
and observing her organization of pots
Conversation Insights
Background Discussion
Background Discussion
"selling pots from over 25 years to continue the legacy of our family"
"selling pots from over 25 years to continue the legacy of our family"
"I did not study much but managed to lean how to read and write in Telugu"
"I did not study much but managed to lean how to read and write in Telugu"
Key Pain Points Discussion
Key Pain Points Discussion
"The most frustrating part is seeing perfectly good work destroyed and the investment that's lost and there is no way to recover it"
"The most frustrating part is seeing perfectly good work destroyed and the investment that's lost
and there is no way to recover it"
"The most frustrating part is seeing perfectly good work destroyed and the investment that's lost and
there is no way to recover it"
"I feel sad when people bargain below the profitable price and leave unhappy"
"I feel sad when people bargain below the profitable price and leave unhappy"
"I organize the pots carefully everyday but somedays they slip and break"
"I organize the pots carefully everyday but somedays they slip and break"
User Persona
User Persona
Pain Points
Ideation
Solutions
Social Media
Social Media
✔️ Start social media shop page
✔️ Start social media shop page
✔️ Marketing broken pots usage
✔️ Marketing broken pots usage
✔️ Collaborate with artists & cafes
✔️ Collaborate with artists & cafes
Artisan Partnerships
Artisan Partnerships
✔️ Partner with local artisans
✔️ Partner with local artisans
✔️ Collaborative projects
✔️ Collaborative projects
✔️ Artistic transformations
✔️ Artistic transformations
E-Commerce
E-Commerce
✔️ List products on IndiaMART
✔️ List products on IndiaMART
✔️ Reach wider customer base
✔️ Reach wider customer base
✔️ Enable bulk purchases
✔️ Enable bulk purchases
Appeal to the Government
Appeal to the Government
✔️ Raise a campaign online
✔️ Raise a campaign online
✔️ Appeal for insurance for pots
✔️ Appeal for insurance for pots
✔️ Join and make a community
✔️ Join and make a community
Word of Mouth
Word of Mouth
✔️ Local marketing strategy
✔️ Local marketing strategy
✔️ Target local artisans
✔️ Target local artisans
✔️ Customer referrals
✔️ Customer referrals
Quick Commerce
Quick Commerce
✔️ list on various platforms like Zepto
✔️ list on various platforms like Zepto
✔️ Reach wider customer base
✔️ Reach wider customer base
✔️ Enabling more revenue
✔️ Enabling more revenue
Mockup
Big Picture
