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Solving the
Broken Pots Challenge
A comprehensive case study exploring solutions for upcycling broken pots to counter losses and waste management
Professional potters and pot sellers face significant challenges with broken and failed ceramic pieces,resulting in material waste, financial losses, and environmental impact. Currently, there is no systematic approach to managing or repurposing these broken pieces.
30%
Average material waste from breakage
90%
Broken pots not recycled
30%
Annual loss
from broken pots
FIELD VISIT
Interview session with her discussing about her journey and identifying her frustrations and pain points
Observation of the various shapes and sizes of broken pieces of various pots
Inspecting the various shapes and sizes of pots she sells and observing her organization of pots
CONVERSATION INSIGHTS
Stories Behind the Struggles
Legacy & Identity
❝ Selling pots for over 25 years to continue our family legacy. ❞
❝ I didn’t study much, but I managed to learn how to read and write in Telugu. ❞
Emotional Struggles
❝ The most frustrating part is seeing perfectly good work destroyed, the investment lost, and no way to recover it."
❝ I feel sad when people bargain below a profitable price and still leave unhappy. ❞
USER PERSONA
PAIN POINTS
HOW MIGHT WE
IDEATION
SOLUTIONS
Social Media
✔️ Start social media shop page
✔️ Marketing broken pots usage
✔️ Collaborate with artists & cafes
Artisan Partnerships
✔️ Partner with local artisans
✔️ Collaborative projects
✔️ Artistic transformations
E-Commerce
✔️ List products on IndiaMART
✔️ Reach wider customer base
✔️ Enable bulk purchases
Appeal to the Government
✔️ Raise a campaign online
✔️ Appeal for insurance for pots
✔️ Join and make a community
Word of Mouth
✔️ Local marketing strategy
✔️ Target local artisans
✔️ Customer referrals
Quick Commerce
✔️ list on various platforms like Zepto
✔️ Reach wider customer base
✔️ Enabling more revenue
MOCKUPS
BIG PICTURE
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